You have a property project and you want some clever but cost effective marketing to set you apart from other property developers or house builders?
With prestigious clients such as Northstone, Peel L&P, Plumlife, Sage Housing, Scarborough Group, Snugg Homes, Bruntwood, Capital & Centric, Laurus Homes, MediaCityUK, Nikal, and Urban Splash, amongst many others. Our expertise is in property marketing but we take the same approach to any project or problem - we tackle it with fresh eyes pulling on our experience. Core to our way of working is creative thinking, good design and clear communication.
WK Design & Interiors can take a brief for your property or scheme, set budgets and manage the process of procuring a full marketing campaign from start to finish with experience and passion. From websites and social media to the interior design and install of show houses & sales areas or work with others for part of the process.
Contact us on 07710 066496 or fiona@woodward-kelly.co.uk
OUR SERVICES LISTED BELOW
Our Services
Show Home and Interior Design
In our experience marketing and design sit hand in hand – we call them the ‘pretty bits and fun things!’. Often an interior space has to suit the creative approach to a business profile and brand or a scheme specific marketing campaign. We can:
implement a complete show house design – fast turn around if required
offer a full interior design service for office, retail units, bars etc
refresh and do a branding review of existing show houses
furnish rental properties
source furniture, fabrics, finishes, contractors
project manage contractor on site to maintain budget control and meet deadlines
offer a full finishing and dressing service
Marketing
Procuring a marketing campaign for your project can be very daunting – where do you begin and what will it cost?
From years of experience we can help:
draw up a project specific marketing strategy to tie in with your business model and brand
develop and implement a full marketing campaign for a scheme from the allocation of a budget, development of an identity through to launching for sale on the market.
provide a full graphic design service including branding and identity development, brochure production etc
set up or manage a website including design and optimisation
with copy writing
public relations for individual projects or organisations
by commissioning project photography
with event organising
plan an advertising campaign including budgeting and implementation
advise on appointing marketing or creative agencies
advise on recruiting marketing personnel
implement and install a show house design to suit a particular identity and target market
set annual marketing budgets
Testimonials
“Fiona worked as part of Peel’s in house marketing team managing a number of digital and branding projects. Her experience was invaluable when implementing complex new systems to the organisation, our long term aim being to improve efficiency and communication across the group.”
— Neil Lees, Deputy Chairman, Peel Group
“Fiona worked with the MediaCityUK residential team on a part time consultancy basis for around 12 months.
She helped to build a campaign to launch the show apartments in The Heart building at MediaCityUK including projecting and managing a budget, procuring all the marketing material including a dedicated microsite, researching and placing a teaser advertising and PR campaign building up to the launch and organising the event itself.”
— James Whittaker, Development Director, Peel Holdings Ltd
“As the market changed I was conscious that Home needed to review how we marketed our developments. A pair of fresh eyes looking at the strengths and weakness’ of the brand was a useful injection of ideas to the creative team.
Fiona’s experience in the property world, the contacts she was able to pull in to produce the marketing material and her management of the process communicated the ethos of our company in exactly the right tone. We hope to be working with Woodward-Kelly & Co again soon.”
— David Evans, Chair, Home
“Manchester has always benefited from in-comers, from mill workers to centre forwards, from Ford to Kellogg’s. and Manchester has been fortunate that Tom Bloxham was a student here and that Urban Splash has its head office in Castlefield. Without Urban Splash the pace of change in the city would be been markedly slower and considerably less stylish.
Urban Splash set the bar for a new wave of residential development and then raised it and raised it again. A lot of what Urban Splash has achieved is down to good design and original forthright and effective marketing. The fact that the person who has driven the marketing force for more that a dozen years in an interior designer by training hasn’t exactly held them back. Urban Splash builds its residential and commercial developments itself. Its marketing edge comes from the same inside knowledge.
Fiona Woodward-Kelly approaches every Urban Splash project as if it were the first, and as thought it has to be the best. No precedent, nothing second best. I guess that’s a big part of what made Urban Splash mega.”